Google Instant: Potential Impact on SEO and SEM

On 14th Jun’11, Amit Singhal and his team at Google Inc. launched the various new features under Google InsideSearch. This included – data on searches (on Desktop and Mobile devices), Speech Search on Desktops, Search by Image and the super fast “Google Instant Pages”. “Google Instant Pages” would open up within milliseconds of clicking on a particular search result link. Amit says, “At Google, we are crazy about speed.” And “Google Instant Pages” are just a step ahead towards dictating the same. Amit and his team intend to bring down the time taken to display / opening up of the search result. Given below are few images from the event and a presentation that I had made to my team during the launch of “Google Instant” … a brush up of what “Google Instant” was and how it will further shape up in the future … do share your views at kpal77@gmail.com

Team Google Inc, Amit Singhal, Google InsideSearch

Team Google InsideSearchQuery Timeline at Google

Microsoft Skype deal – My take

Another landmark of a deal in the Internet scenario that you can’t fail to notice. Global major IT software products company Microsoft announces buying out Skype, an Internet telephony services product for an hefty amount of $8.5 Billion in cash. Valuation of businesses/ products are getting complex and are reaching new scales these days viz – the Twitter valuation by Google and likewise.

In this particular deal, Microsoft CEO Steve Ballmer announced that Skype will give them the platform to “Reach Everyone on the Planet” – a note to match their global mission to bring people closer together through technology and make their lives better. Ballmer predicted – “We will move beyond email and text to rich experiences. Talking to colleagues across the world will be as seamless as talking to them across the table.” Its noteworthy that 40% of the Skype traffic is video. At the juncture of this deal being worked out, Skype has about 170M users and growing at around 40% year over rate. About 600K new registrations take place everyday which generated about $860M in revenues during 2010 (a growth of 20% year over). Skype was on its route for an IPO and for Microsoft it was the best time to buy out the company ‘cheap’. Microsoft made the unsolicited offer to Silver Lake Partners, the lead investor of the syndicate that had earlier bought over Skype from eBay about 18 months back. Around Sept’09, eBay had sold Skype for about $2.75 Billion (for 65% of Skype ownership).

On the other hand, Skype looks at the deal, that will be able to take Skype beyond personal computers, mobile phones and connected TVs to a whole range of MS products including XBOX, Windows Phones, Outlook, Messenger, Lync and Hotmail … to name a few. Tony Bates, current CEO of Skype, will continue to be the Head of the Skype Division within the Microsoft Business and lead innovation and integration of the product with MS products / mission statement.

But is the buy worth the money? To buy out path-breaking innovations on the Internet platform continues to be the guiding principle for Microsoft. However, Skype can be seen as a late acquisition of an innovation whose earlier adoptation and integation by Microsoft could have taken it to further heights. Intrinsically Skype is not social. Possibly Skype has surpassed its prime to be and ride the great power of the Microsoft. On the other hand, Microsoft would have to plan the integration model of Skype into its products and solutions to get the best returns of their bet …. a late bet, if it may be so called.

Do write in your views at kpal77@gmail.com. I will highly appreciate the same.

“What would you like to become when you grow up?”

This Sunday, myself and my friend’s daughter were having a chat. There was a mild drizzle in Delhi and that had left the car dirty. I was doing the cleaning and she was telling me her side of the story. She’s just about 5-yrs old and already has a tough schedule to follow each day. Getting up early (be it winters / summers) >> School >> evening with friends >> Homework >> some TV and then sleeping early to get up early again. I murmured to myself, how much I miss those days at my end. Leading a life tagged to the Blackberry is more dangerous than the “sazaa e kala paani“, if I may call so. She had further plans for the Sunday evening, that is, of going out with her parents and her sister to the local mall and “check-out” interesting things and possibly follow it up with dinner outside. And then it will be Monday again … that cycle will restart. I wanted to check out how prepared she was for her classes on Monday (we are anyways supposed to reach our Workstation everyday with the agenda of the day chalked out, nothing wrong in seeing how they themselves manage the planning of the day). She did manage to share with me the poem, that she was asked to memorize. She went on further to explain me how difficult it was for her to memorize the poem and that it hasnt been done in all, she needs to memorize the remaining part soon. She further went on to explain me how tough life is in school, hostel and then college. According to her, she had a long way to go, lots of hard work to be done and stay in a hostel to study Medicine / Medical theories.

“Accha to aap bade hokar Doctor banna chahte ho?”, I asked her. “Haan ji”, she replied. “Aur aap bade hokar kya banoge? Paar aap to bade ho gaye ho, aap to ban gaye ho.” She further added. She didnt qualify/quantify what I have “become” in life. I was not looking for an answer. I knew the answer was within me.

Like a lightening her response struck me. I was stunned. Is this the end of the road? About 25-30 yrs. back, even I would have answered someone about some aspiration of mine to “become” something, I dont exactly remember the same now. But what’s more important to me today, is that I am enjoying whatever I am doing. But is that all? Successes / failures / learnings are all a part of professional growing up and will continually keep evolving till we hang up our boots.

But in between all this, do try to recall your response to – “What would  you like to become when you grow up?”. The road doesnt end here or there … it actually never ends!!!  Remembering your response will definitely keep you passionate about life. Your brain will always love to hear from your heart – “Someday when I find some time, I will do this, I will do that ….” …. and life goes on !!!

Tools to Analyze Your Twitter Activity – a presentation

Twitter has been a phenomena in the Social Media and its popularity has been growing as a great promotional tool. While individuals and corporates engage to use the platform towards meeting their objectives, heres a brief presentation on the various tools that one can use towards monitoring and analyzing their usage of Twitter. Will look forward to your feedback at kpal77@gmail.com

Hello WordPress Bloggers World

I, Kaushik Pal, registered myself today on 21st June ’08 as the 3389702th blogger at WordPress. I solemnly resolve to serve this community :-) While I was registering and after I went back to the homepage of WordPress in about 7-8 mins .. the number had gone upto 3389945 … Phew !!! Sure I will have a host of friends here ….. catch ya soon !!!